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Jan 12 / Andrew Spaulding

Google removes H.264 in Chrome and brings new challenges for video publishers

When Google announced their plans for an open, royalty-free codec by launching the WebM Project (with its VP8 codec) earlier this year, the video industry was unsure what the implications would be for H.264.

H.264 has become the de facto standard for encoding and delivering high quality video on the web and across devices, however the hot news from Google today to drop support for H.264 to enable open innovation has thrown a cat amongst the pigeons, so to speak.

TechCrunch: The Gloves Are Off: google Chrome Browser Will Drop Support For H.264 Video Codec
Engaget: Google will drop H.264 support from Chrome, herd the masses towards WebM and Theora
ReadWriteWeb: Google Says It’s Open or Not At All for Video on Chrome

So what does this mean for my video?

Backlot from Ooyala can help simplify this worry, by not making it a worry at all!

It can be daunting and often a challenge to encode your video to multiple formats, resolutions, codecs, frame rates and more in order to support the platforms and environments that your customers use to view your content. In 2007 we were the first company to offer a video platform with its own encoding system, and since then have encoded over five million hours!

What can Ooyala do to help?

We will help you mitigate the risk of being unable to reach your audience by removing the pain of video encoding and video distribution.

As a technology provider we believe it is extremely important to make it easy for publishers to reach consumers independent of codecs and player technologies. This is why Ooyala supports more than one delivery option, including Flash, Silverlight, HTML5 and other standards and player technologies. We were a launch partner when Google announced the WebM Project and we will continue to evolve our services to support it in the future.

http://www.canexback.com/

[UPDATE Jan 12, 2011] This post is now also available on the Ooyala Blog

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